true as michael brehm from studivz told me, one way they set themselves apart from about 50 other social network startups at the time they started was their different diction. whereas others had "sign in" and "sign out" buttons, they had "enroll" and "get out" ("immatrikulieren" and "raus hier"). 5 5 2009-11-10T00:16:02Z create a fun and diction for the functions on openideas 57 90 open-idea-diction 2009-11-10T00:17:07Z 2